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  1. A
    They help to create brand awareness only

    B
    They are targeted to trigger an impulse purchase

    C
    They rely heavily on testimonials

    D
    They help to supplement sales of leading brands

    Explanation: Not available 

    1. Twitter
    2. Google+
  2. A
    At a press conference

    B
    In bulletin boards

    C
    In radio announcements

    D
    In brochures

    Explanation: Not available 

    1. Twitter
    2. Google+
  3. A
    Remnant advertising

    B
    Covert advertising

    C
    Public service advertising

    D
    Surrogate advertising

    Explanation: Not available 

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    2. Google+
  4. A
    health care agency

    B
    retail agency

    C
    interactive agency

    D
    promotional agency

    Explanation: Not available 

    1. Twitter
    2. Google+
  5. A
    Leading title

    B
    Overline/Eyebrow

    C
    Pre-heading

    D
    Leading headline

    Explanation: Not available 

    1. Twitter
    2. Google+
  6. A
    Critical brand identity recall

    B
    Critical brand awareness recall

    C
    Brand franchise

    D
    Default brand inclination

    Explanation: Not available 

    1. Twitter
    2. Google+
  7. A
    songs

    B
    dialogues

    C
    advertisements

    D
    All

    Explanation: Not available 

    1. Twitter
    2. Google+
  8. A
    How an agency likes to operate

    B
    How an agency likes to communicate

    C
    How an agency likes to be perceived

    D
    How an agency likes to make sales

    Explanation: Not available 

    1. Twitter
    2. Google+
  9. A
    Current beliefs of the consumers about the products

    B
    Information on the competitor and the appropriate format

    C
    A hypothesis of the strategic actions to be taken

    D
    All

    Explanation: Not available 

    1. Twitter
    2. Google+
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